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Inaction: The Biggest SEO Mistake Your Business Is Making

Zach Custer

November 7, 2023

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Hey there!


It's Zach from Custer Marketing!


As a business owner, I'm sure your inbox looks exactly like mine—inundated with promises: "Boost your sales overnight!" or "Rank #1 on Google with these simple tricks!" Like you, I often roll my eyes, hit unsubscribe, and send those messages to the trash. We’ve become experts at filtering out the noise, haven’t we?


But humor me for a moment. Let’s sift through the endless pitches and focus on the one thing that keeps circling back to Search Engine Optimization (SEO). Ever wonder why this particular acronym is mentioned in every marketer's pitch? It's not just a buzzword; it's imperative for your business to be seen online. And with Google's imminent rollout of the Search Generative Experience (SGE), understanding and utilizing SEO is so important!


Let's cut through all these messages. SEO isn't glamorous, and it won't promise you overnight success because it's not a quick fix—it's a strategic foundation. Think of it this way: If Blockbuster had paid attention to the changing winds of consumer preferences, they might not have become that story you tell your kids about how you used to watch movies. SEO is your chance to listen and adapt, to ensure your business thrives in a digital ecosystem.


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The Pitfall of Complacency in a Digital World:

You may be tempted to think, "Well, that's Blockbuster's problem, not mine." But let's pause and consider this: Blockbuster probably thought the same about the previous fallen giants before them. No industry is immune to change, especially not in the digital age. The "if it's not broken, don't fix it" mentality is dangerous when technology and consumer behaviors evolve by the minute. What works now might not work tomorrow, and SEO is not just about fixing something—it's about staying ahead, staying relevant, and staying visible.


Challenging the "It's Working Fine" Mindset:

It's natural to resist change when it seems like your current methods are producing results. Why invest in SEO if your business is already successful? Because what you're really investing in is your business's future. The digital landscape is very competitive, and those at the top are the ones who anticipate change, not just respond to it.


Actionable Steps:

  • Conduct a Competitive Analysis: Look at your competitors—are they investing in SEO? If they are, they’re not just ahead, they’re positioning themselves to overtake you.
  • Understand the Evolution of Search: Learn about how search engines are becoming more sophisticated, and why staying current with SEO practices is crucial for being found by new customers.


Facing the Shift with Search Google Experience (SGE):

As Google rolls out the Search Generative Experience (SGE), it's not just an update—it's a complete overhaul of how search results will be prioritized. Sticking to what has worked in the past might leave you invisible on search pages of the future. SGE emphasizes high-quality, relevant content, and exceptional user experiences. Investing in SEO now is not just about adaptation; it's about survival.


Actionable Steps:

  • Audit Your Online Presence: Evaluate how your current web presence aligns with the emerging focus of SGE.
  • Partner with the Right Experts: Find an SEO specialist who understands SGE and can guide you through the process of optimizing for this new era.


Wrapping Up:

History has shown us time and again that success today is not a guarantee of success tomorrow. Blockbuster's story is a compelling example of how businesses can falter by overlooking the need for constant evolution. Your business may be thriving now, but without a forward-thinking approach to SEO, you risk falling behind in a world where digital visibility is crucial.


Remember, the costliest action can often be inaction. The repercussions of standing still might not be immediately apparent, but they are inevitable. By investing in SEO now, you ensure that your business is not merely surviving but thriving in the face of future challenges.


Don’t let your business's potential dwindle by clinging to the status quo. Reach out to us at Custer Marketing, and take that pivotal step towards securing your place in the digital future. Together, let’s make sure your business continues to grow and outshine the competition.


Thanks for reading!



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