Digital Marketing: The Ps of Marketing

Hey there!

It's Zach from Custer Marketing. Over the years, I've dived deep into the world of digital marketing, and I've learned some things. If you are new to marketing, I would encourage you to take a few minutes and read through this guide on the basics of marketing.

Before we dive in, I thought I'd share a new tradition with you. Every time I sit down to write a blog post, I'll be sipping on a different coffee. The caffeine always wakes me up and helps me create better content for you to read and enjoy. Today I'm enjoying an Iced Cinnamon Oat milk Latte! Okay, let's dive in!

The Ps of Marketing (Marketing Mix)

Product

Every business has something unique to offer, right? For a local bakery, it might be that special pastry everyone raves about. For us at Custer Marketing, it's about delivering content that resonates. We dive deep to understand businesses like yours, ensuring our services are tailored just right. Curious about what we offer? Take a peek at our services.

Place

The internet is like a city, and for a small business owner, finding the right spot online is key. You might have started with just an Instagram page, but there's more to explore. For Custer Marketing, we don't have a physical location, but we've grown online, using platforms from social media to our blog to connect with our audience.
Price:  We all know the saying, "You get what you pay for." If you're a cafe owner, you wouldn't compromise on the quality of your coffee beans, even if they're a tad pricier. Similarly, at Custer Marketing, while we pride ourselves on top-tier services and values, we're also committed to your success and will never recommend solutions solely for our gain. It's a delicate balance, but one we're passionate about.

Promotion

This is the fun part! Imagine hosting a little event at your store to draw in the crowd. In the digital world, it's about getting your message out there. I've been down that road, experimenting with everything from organic SEO strategies to paid ads, all to ensure businesses like yours shine bright in the digital spotlight.

Purpose

 Think of this as the "why" behind everything you do. Maybe you started your business to fill a gap in the market or to pursue a passion. Similarly, every piece of content has a clear mission. It could be to enlighten, to introduce a fresh perspective, or simply to engage in a chat about the ever-evolving world of marketing. With Custer Marketing, there's always intention and purpose.

How you treat people is so important!

People

At the end of the day, it's all about the people, isn't it? Imagine walking into your store and recognizing a regular customer, greeting them by name. That personal touch makes all the difference. Similarly, at Custer Marketing, every strategy and campaign we craft is centered around understanding and connecting with you and your business. Because behind every click or share, there's a person, and that relationship is very important to us.

Fixing Mistakes

We’ve all been there—stuck in frustrating situations that leave us feeling unheard and unimportant. Maybe it was sitting on a plane for hours due to weather delays, or standing in endless lines at a theme park with no communication from staff. These moments stick with us for all the wrong reasons.

But let’s pause for a second. How many of those bad experiences turned into positive memories because someone stepped up to make it right? A sincere apology, a thoughtful gesture, or even just someone acknowledging your frustration can completely change how you feel about a brand or business. Read more about Turning Bad Experiences into positive memories. You can also watch the video below.