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Does Google Like AI Generated Content?

Zach Custer

October 31, 2023

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Hey there!


It's Zach from Custer Marketing! We have talked before about how amazing and powerful AI can be. I genuinely hope you've begun to use AI platforms and seen how they can simplify tasks and boost your business's efficiency.  The ability to produce content that mirrors your unique voice and aligns perfectly with your brand is amazing! But let me ask you something. You might be going through your website and updating all your content and using Ai to do so. But here is something you should think about. Does Google like AI-generated content?



  • Google's Golden Rule: Quality First

In Google's eyes, quality content is informative, accurate, and offers value to the reader. It should be well-researched, well-written, and free from misleading information. The content should serve the user's intent and provide answers to their queries.


  • AI Content: Not the Enemy

Google has stated, "Our focus on the quality of content, rather than how content is produced, is a useful guide." This means that whether the content is human-written or AI-generated, what truly matters is its quality and intent.


Action Step: Use AI as a tool to enhance content quality, not as a shortcut to produce mass content.


  • The E-A-T Principle

Google uses the E-A-T (Expertise, Authoritativeness, Trustworthiness) criteria to evaluate content quality. In essence, it's about showcasing your knowledge (Expertise), proving that you're a credible source (Authoritativeness), and ensuring your content is reliable (Trustworthiness). For a more detailed dive into E-A-T, check out this insightful piece on E-A-T Your Way to SEO Success.


Action Step: Ensure your content, whether AI-generated or human-written, showcases expertise, authoritativeness, and trustworthiness.


  • Adaptability and Relevance

Your content should be adaptable and relevant. This means updating old content to reflect current information and ensuring that what you produce aligns with current trends and user needs.


Action Step: Regularly review and update your content to ensure it remains timely and relevant to your audience.


  • Stay Updated

The digital world is always on the move, and so are Google's guidelines. Regularly check Google's official updates to stay in the loop.


Action Step: Set a monthly reminder to review Google's Webmasters Blog and other official channels for any changes related to content guidelines.



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Wrapping Up

So, to answer the question: Does Google appreciate AI-created content?


Absolutely, as long as it aligns with their emphasis on quality, relevance, and user value. AI is just a tool, and like any tool, its effectiveness is determined by how it's used. By staying in tune with Google's guidelines and ensuring your content, whether crafted by humans or AI, delivers genuine value, you're on the right track. At the end of the day, it's not about who or what creates the content, but how beneficial and trustworthy it is to the readers. Keep that in mind, and you'll undoubtedly excel in the content game!


Final Action: Take a moment to review your content strategy. Whether you're using AI, human writers, or a mix of both, always prioritize quality, relevance, and user value. Stay updated with Google's guidelines, and don't hesitate to adapt and refine your approach as needed.


And remember, if you ever feel overwhelmed or unsure, Custer Marketing is here to help. We're committed to guiding you every step of the way, ensuring your content not only shines but also resonates with your audience and Google.



Thanks for reading!




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